Wednesday, 25 February 2015

Salient points to achieve Brand Positioning

What is Brand Positioning?

In simple words, brand positioning is the method of positioning your brand in the mind of your clients. Brand positioning is also referred to as a positioning plan, brand policy, or a brand positioning announcement.

So how to develop your brand positioning, let’s have a glance on them. There are 8 steps to position your brand in the market which is given below:
In order to build a position approach, you must first recognize the uniqueness of your brand and conclude what distinguishes you from your rivalry.

8 Key Steps:

1. Figure out how your brand is positioning itself now.
2. Recognize the direct competitors
3. Be aware of how each competitor is positioning their branding in the market
4. Evaluate your positioning to your competitors so that you can classify your exceptionality
5. Expand a separate and value-based positioning scheme
6. Develop a brand positioning statement
7. Analyses the effectiveness of your brand positioning statement
8. Create effective taglines for the brand

Positioning Statements vs. Taglines

Brand positioning statements: They are generally confused with the company taglines or 
slogans. Positioning statements are for the inner use. These statements, conduct the marketing and operating choices of your business. A positioning statement assists you make important decisions that influence perception of your customers and their brands.

For example: has a very nice positioning statement in 2001 when it exclusively sold books: “For World Wide Web users who enjoy books, is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, provides a combination of extraordinary convenience, low prices, and comprehensive selection.”

Taglines: A tag line is an outside statement or slogan which used in the marketing efforts. The brand positioning statement can be turned into a tagline, but it is imperative to differentiate these two i.e. which is statement and which is a slogan. Once you have a powerful brand positioning statement you can build a tagline or slogan that assists to create the position you are wondering to own. 

For examples:

SCODA: Simply clever

Mercedes-Benz: Engineered like no other car in the world

BMW: The ultimate driving machine

Incorporating your brand position in the minds of your clients:

To integrate the position of your brand in the minds of your clients, you must begin it from your business. Each member of your company who handles the clients has to be the great appearance of your position and, since every person handles the customer in some way, they should have the best appearance of your position.

Generally, most of the marketers don’t have the clearness and confidence in their words. Without confidence, you evade to the condition. Twist the whole things which you do and convert into an appearance of your desired position and you can build something extraordinary. This takes guts to vigorously position your brand that means you have to stand for something. Only then you are truly on your own way to owning your very own position in the mind of your clients.

Liquidcreativity will aid you to achieve your brand positioning strategy. It is a Melbourne based company which eagerly helps its clients to establish their brands.

Sunday, 1 February 2015

Brand Design in Melbourne – A smart move for any organization

Every business needs to be famous in this competitive market otherwise the competitors will grab all the areas you want to cover. But there are some brand design agencies who can help out to acquire this kind of situation. When an owner of a business approaches you to establish a new brand identity for their product, service or event, things can look a little bit deterring.

The brand design in Melbourne is really very incredible. The agencies apply all the skills they have to build up in your brand in a slightly different way. There are some expert tips which are applied by these brand design agencies in Melbourne. By following these tips it might be your brand on the angle of every street! Just have a look:

1. Strategic from the beginning:
Before starting work on a new brand, draw up a framework of brand strategy to form a set of values and a proposal which will suit both client and you. It is quite essential to gauge the creativity and relevancy of your work so that the client can benchmark your concepts and works. It will be easily observable when you start your work on that brand.

2. Research is a must:
After a proper strategy, the next step is to understand the personality of the brand, its history, function and the culture at the back it. Dig up every tone of who the customer is and what is the main objective of the company, plus the aim of target market, how it is yearning to be perceived, and formats and frameworks for where it wishes to endorse itself.

3. Ensure the competition: 
Closely observe the colours, lettering and visual styles which are applied by your competitors, and then create something accurately exclusive. Think from the corner of a user and the variation used by your rivals, strategies, adaptations and endorsement in the market. Then stand back and judge it with your customer hat on so that you can do something different which will be approved by your clients.

4. Don't depend upon the logo only:
No doubt a logo is sometimes the key player that holds brand uniqueness together and makes it instantly famous, but brands are not built on logos only. While creating the brand identity only a logo can represent the company name but bigger images can create an impression on the minds of the clients and users who seek to be a part of your organisation.

5. Don't underestimate any client:
It does not matter how much experience you have, the client knows the products and services better than you ever will be. So first listen to them, what they want, what are the basic requirements to market their products and services.

What is smart branding?

Smart branding separates and expresses the most imperative mania about a confident customer experience or a political movement, policy, concept by framing it in recognizable terms. It does this by beating into superior concepts and feelings that already exist as part of the combined memory, and associating them with the precise thing being branded.

Smart brand design in Melbourne service is offered by an Australian company named as Liquidcreativity. The brand developers of this company assist the clients to grow their business in this competitive market.